Responsive Web Design

Why your website needs to be “mobile-friendly”

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience (easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly. [From Wikipedia]

We use Squarespace™ to build our responsive websites

Squarespace is a content management system (CMS) composed of a website builder, blogging platform and hosting service. Whether you need simple pages, striking galleries, a professional blog, or an online store, we can design and build it with Squarespace. Best of all, everything is mobile-friendly right from the start!

Squarespace’s easy to use CMS allows our clients to edit and/or update the content of their websites whenever they want using a very simple and intuitive interface. From updating your portfolio to editing your contact info, it can all be done quickly and easily from any web browser.

Squarespace™ is a simple, elegant and reliable platform. We love it!